Who We Are

The Buying Better Project is a Benevolent Marketing initiative. It’s run by me, Steve Pieroway, principal at Benevolent Marketing. I’m a former ad man, long-time executive at a Canadian insurance technology company, and marketing consultant. 

A collection of experiences lead me to the start this project. What it boils down to, though, is a belief that small to medium-sized (SMB) business owners are at a disadvantage when it comes to buying technology. Whether it’s wading through claims of ROI & increased efficiency, understanding what’s really required, or being prepared for the post-sale change management, business owners often don’t have a system to cut through the noise.

So we’re all on the same page, here’s what I am NOT:

• a procurement professional or expert;

• a negotiation specialist';

• an AI expert.

I’m simply someone who has spent the last 25 years helping businesses sell technology to small and medium-sized businesses (SMBs).

My goal is to take this marketing & sales knowledge, help pull back the curtain so that SMB business owners understand how they are being sold and what to do in response.

So if that sounds like your cup of tea, I think you’ll find value in the project.